Just in time for MacWorld, we’re excited to rollout a new version of our Mac client, which brings Pulse to the Mac Address Book! This follows our recent rollout of our integration between Pulse and Microsoft Outlook.

Why do we keep adding integrations points for Pulse into other tools and services?

Because with Pulse, we’re focused on building a really useful social application that helps people stay connected, share stuff, and communicate with their family, friends, and business network. And since most of our members are busy professionals, it’s not enough to enable communication just within the Pulse website; we need to bring Pulse – and the unified address book underlying it – to the communication tools, services, and devices that they use.

The latest version of Plaxo for Mac is a little piece of software you download that does a whole lot of stuff. As always, it acts as a bridge between the Mac’s sync services and your Plaxo account, performing address book and calendar sync as an automated background process. And through the magic of Plaxo’s multi-way sync capability, you then have a single “smart address book” you can use across the disparate worlds of Mac, Outlook, the web, and more.

In addition, there’s some nicely integrated UI that we add to your Mac Address Book, a special details view for each contact. And it’s that UI that we’ve brought to life with Pulse:


plaxo, pulse, Mac


This Pulse-enhanced details view makes it really easy to:

- See what the person is sharing on a large and growing list of sites, including blogs, Digg, Twitter, del.icio.us, Flickr, Yelp, and dozens of others
- See other content that they’re sharing just in Pulse
- Click over to see they’re profile and full content stream

(Of course, you only see what that person wants you to see, based on Pulse’s explicit connection and sharing model.)

Plaxo for Mac also mashes up with Mac Mail, adding Click to Connect UI that give you one-click access to maps, directions, and VOIP calls.

If you’re already using Pulse, download the new Mac client here:
http://www.plaxo.com/downloads/mac

If you're not yet a member, get your account set up first.
http://www.plaxo.com/signup

We’re big believers in turbo-charging apps by connecting them to the “social graph,” so expect more down this pathway in the near future.

John McCrea
VP of Marketing

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Comments

Great, thanks! But please don't forget Thunderbird! Anyone using more than a Mac (most of us probably use also a win or a lin machine), uses Thunderbird instead of Apple Mail... So please synchronize Thunderbird with Plaxo WITHOUT the limitation to 3000 records... There is no limitation with MacOS address book, with Outlook, etc...

Thanks for the excellent tools.

Vincent (Premium user)

Posted by: Vincent Keunen at January 18, 2008 03:33 AM

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