Whoa, it had been a while since we checked the stats on our Address Book Access Widget, and that thing is really taking off! The graph shows the monthly usage of the widget across all web sites that host it, and as you can see we're now helping over 250 thousand users access their address book data on other web sites every month. And the graph is, as our marketing guy John likes to say, "up and to the right". :-)

There are dozens of web sites of all sizes using the widget these days, but the two that currently drive the most activity are YouTube and Gaia Online. YouTube was actually one of our earliest widget users; I still remember showing an alpha prototype to Chad back in December 05. Even though the UI was still a bit rough, he immediately grokked what we were doing and was excited to use it for his "up and coming video sharing web site". YouTube's success is an inspiration to us all, and we'd like to think that Plaxo contributed in some small way to their meteoric rise in popularity during this year.

Gaia Online is one of our newest widget users, but they are already sending the widget more traffic than any site except YouTube. If you haven't seen it, Gaia Online is a virtual world with Avatars and quests, as well as the world's largest bulletin board system. The service is so popular that its users regularly donate money to the site, even though most of them are under 18! The founders of Gaia came and visited Plaxo for lunch this fall. After showing us a demo of Gaia Online that blew us away, they said they were interested in using our widget so their members could invite their friends to join Gaia. I sent an e-mail later that afternoon with instructions for hooking up the widget, and they replied that it was already done and would launch the next day!

Behind the scenes, getting the widget to fill data from Plaxo's domain to the site hosting the widget button led us to develop a new cross-site mashup technique, which we affectionaly refer to as "The JavaScript Wormhole". The talks we gave about this work at OSCON (ppt) and MashupCamp (ppt, video) have generated a lot of discussion, and we're excited to participate as this new field continues to develop.

In the meantime, if your web site lets your users invite their friends, share content, or build a social network, please consider taking advantage of Plaxo's widget. Your users will thank you and, who knows, it might even turn your site into the next YouTube! ;)

--Joseph Smarr, Architect / maker of widgets

Whoa, it had been a while since we checked the stats on our Address Book Access Widget, and that thing is really taking off! The graph shows the monthly usage of the widget across all web sites that host it, and as you can see we're now helping over 250 thousand users access their address book data on other web sites every month. And the graph is, as our marketing guy John likes to say, "up and to the right". :-) There are dozens of web sites of all sizes using the widget these days, but the two that currently drive the most activity are YouTube and Gaia Online. YouTube was actually one of our earliest widget users; I still remember showing an alpha prototype to Chad back in December 05. Even though the UI was still a bit rough, he immediately grokked what we were doing and was excited to use it for his "up and coming video sharing web site". YouTube's success is an inspiration to us all, and we'd like to think that Plaxo contributed in some small way to their meteoric rise in popularity during this year. Gaia Online is one of our newest widget users, but they are already sending the widget more traffic than any site except YouTube. If you haven't seen it, Gaia Online is a virtual world with Avatars and quests, as well as the world's largest bulletin board system. The service is so popular that its users regularly donate money to the site, even though most of them are under 18! The founders of Gaia came and visited Plaxo for lunch this fall. After showing us a demo of Gaia Online that blew us away, they said they were interested in using our widget so their members could invite their friends to join Gaia. I sent an e-mail later that afternoon with instructions for hooking up the widget, and they replied that it was already done and would launch the next day! Behind the scenes, getting the widget to fill data from Plaxo's domain to the site hosting the widget button led us to develop a new cross-site mashup technique, which we affectionaly refer to as "The JavaScript Wormhole". The talks we gave about this work at OSCON (ppt) and MashupCamp (ppt, video) have generated a lot of discussion, and we're excited to participate as this new field continues to develop. In the meantime, if your web site lets your users invite their friends, share content, or build a social network, please consider taking advantage of Plaxo's widget. Your users will thank you and, who knows, it might even turn your site into the next YouTube! ;) --Joseph Smarr, Architect / maker of widgets