Today is a big day for Plaxo. It’s the first day of Supernova, and that means it’s the first day of the first show Plaxo has ever sponsored. Why Supernova? As big conferences are disappearing (thank goodness), and largely considered irrelevant, Supernova came out of nowhere three years ago and took the industry by storm. The organizer, Kevin Werbach, isn’t swayed by hype or big names, and instead, is intrigued by the disrupters who are influencing and changing the way things are done. In other words, Kevin's created a venue that "keeps it real" and facilitates conversations we believe we can contribute to.
Specifically, Ben, our CEO, will be on a panel (The Personal Infosphere) this morning with Dalton Caldwell of imeem, Hans Peter Brondmo of Plum, and Yael Elish of eSnips to discuss the tools needed to tame the torrent of information we’re all bombarded with daily. And I’ll be on a panel on Friday afternoon (Who Owns “You”) with Seth Goldstein, Root Markets, and Kyle Brinkman, MySpace, to talk about our online identities, reputations and who owns that info. Should be interesting.
Our second move into the sponsorship arena is next month’s Mashup Camp, but more on that later…