July 25, 2013

Oh, this Twinkie thing, it ain’t over yet…

Sometime in early 2012, the beloved Twinkies snack disappeared from store shelves shortly followed by its sidekicks, Ding-Dongs and Ho-Hos.  By November of that year, Hostess Brands eventually followed the way of Compaq, Plymouth and Pan Am.  And along with it went America’s favorite snack food and comedic punchline – forever.  Or so it seemed.

At around the same time, we announced our defocus on supporting desktop systems “based on where we see the post-PC era”.  And with that one blog post, Plaxo for Mountain Lion and, implicitly, Plaxo for Windows were no longer going to be supported.

America was sad.  And the world lamented a future without these iconic must-haves.  Oh and the Twinkies were going to be missed too (grin).

Twinkies Make A Comeback

But recently announced a few days ago is a big comeback – the Twinkie has been brought back to life with less calories and a longer shelf life. It’s return is dubbed as “the sweetest comeback in the history of ever.”  It rings the same joy as other famous comebacks like:

  • Michael Jordan’s return from baseball
  • Lakers beating Portland in the 2000 Playoffs Game 7
  • Rocky Balboa (except Rocky 5)
  • Bills defeating Houston in 1982
  • Robert Downey Jr (2 words… Iron Man)
  • The Eagles (because hell apparently froze)
  • “The Play” in 1982 (if you don’t know, search for it)
  • Liverpool over AC Milan in 2005
  • The Heidi Game
  • “That’s what your mom said…”

Good comebacks indeed and there are countless more.  So at Plaxo, we were inspired.  If they can bring the Twinkie back, isn’t it an imperative that we also bring back Plaxo for Mac and Plaxo for Windows support?  We humbly agree.

Today, we released Plaxo for Mac with support for Mountain Lion and Plaxo for Windows compatible with Outlook 2010 (And for users of Outlook 2013, fret not as a new version is coming soon).

Will there be more?  You bet.  Stay tuned.  And in the meantime, what are some good comebacks that you remember?

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About the Author

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Redgee Capili

General Manager, Plaxo.com

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Comments
  • http://www.bolee.com/ Dee Baig

    This should be great news for those who liked this snack. I am not sure what caused it being taken off the shelves in the first place if this was so popular. There may have been supply side issues as demand seems high. If its disappearance caused other items removed as well, then its come back may cause those other items to reappear as well.

    DbaiG
    Bolee.com