November 15, 2012

Bring your Business Card into the 21st Century

Even in today’s high tech workplace, a business card is still considered one of your most important marketing tools. The information on a business card is one of the most simplified, yet strategic forms of communication today. Yes, you have those who say that a business card has no place in the business world today, but I disagree.

A business card is a work of wonder. It’s something that is given to someone in hopes of further conversation, future business. It has your name, service and contact information all in one, little place. Sounds pretty essential to me. So, it’s not really that there’s no place for business cards anymore. It’s more about your business card being relevant. Being current. In other words, what are you doing with yours to bring it into the 21st century?

Back in the day, your “calling” card had your company name, your name, address, phone and fax number. Today, it’s all about website information, email addresses and your social media information. Oh, and your hard, printed business card is now a digitally accessible business card.

Yes, you knew it was coming. It’s okay, even good, to have a hard business card. But, that should not be your only vehicle for exchanging your business information.

If you haven’t already, consider Plaxo’s Contact CardSharing tool. With Contact CardSharing, you can send clients your information via email, SMS or QR Code. You can personalize your Plaxo Online Business Card to include your business information, plus your social media information for Twitter, FaceBook, LinkedIn and more. You can even include your picture so your contacts will know it’s you the minute they see your gorgeous mug. And, your Online Business Card can be made available to your clients via your very own URL. And you have full control on what you want to display publicly. Want to see mine? Go to redgee.myplaxo.com.

Your business card still has a job to do. Just make sure yours is doing its job in the 21st Century.

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About the Author

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Redgee Capili

General Manager, Plaxo.com

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