October 22, 2012

How We Communicate Today

If you’ve ever seen the movie “Almost Famous”, about a teenage journalist who travels cross country with a rock band in the early 70’s, there’s a great scene where an editor at Rolling Stone is telling the young writer how to send them his story long distance. He refers to the device as a “Mo-Jo”, saying “It’s a very high-tech machine that transmits pages over the telephone. It only takes eighteen minutes a page!”

Of course, we all know he’s talking about a fax machine. What makes this even more ironic is that he’s talking about a means of communication that back then was considered to be an advancement in modern technology, but when viewing the movie in its present day, is considered to be ancient (or “classic” if you will).

It goes to show how much technology has advanced over the decades. How much it’s advanced over the past few years, even. We’ve gone from fax machines and pagers (remember those?) to social media and texting. How we communicate today has forever changed the way we do business and the way we interact with each other personally. Some may say that these types of advancements have stunted us socially, but I tend to look at these changes as a way to better improve our communication.

Today, it’s expected for businesses to have a website. If you don’t, you’re thought of as being out of touch. But, it’s a good thing because having a website means you can communicate with your customers and clients 24/7. As does a Twitter account, Facebook account and other social media sites. And, if you have a mobile device, you can access that communication from wherever you are.

On the personal side, your friends and family are at your fingertips via texting, online updates, email and the like. They can also see you from miles away over your computer or smart phone. And, with cool apps like BirthdayGram, you can send your video birthday wishes from wherever you are in the world. Pretty amazing.

So, yes, high-tech “mojos” have changed how we communicate today. Just imagine what it will be like ten years from now. Whatever the new tech is, I’m pretty sure it won’t take 18 minutes to do anything.



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Redgee Capili

General Manager, Plaxo.com

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