It’s a new year and a very exciting time at Plaxo. As we ready ourselves for 2012 (our 10 year anniversary, by the way), we wanted to share with you a few goals we were able to achieve in 2011. We focused our energy on making our product better which we hope made a difference for customers like you.
- Improved our New User’s Experience – After running countless tests to see how to better improve our signup and onboarding process for new users, we’ve identified what works best. Now, our new customers can signup in just a few steps and get started using the most important features.
- Introduced Plaxo Personal Assistant – With this launch, we aimed at providing a smart new way for people to keep their address book up-to-date. It was a massive technical challenge (think billions of contacts), yet when it was all said and done, we were able to release a helpful service to help our customers keep their address book updated with publicly available info for their contacts.
Went big with Mobile App - We hit the mobile app ground running last year and tripled our mobile development team to build strength on the Android and iOS platforms. We successfully released our new apps each boasting four-star ratings, and logged over 135,000 mobile app downloads in 2011.- Got In Touch with Social Media – We made a social media name for ourselves, to say the least. Plaxo expanded its Facebook fans from 1,000 to 23,000 in one year. Twitter followers jumped from 500 to 5,000. We also established a YouTube channel which has seen 70,000 video views to date.
- Teamed Up with Avery -
Plaxo is all about making our customers’ lives easier. That’s why we partnered with Avery Dennison to help you create easy to use address labels, great for holiday cards, invitations, thank you cards, nametags, etc. Just click, print, mail and you’re done!
- Listened to our Customers More – One of the main reasons we’ve focused on our core address book service was in listening to customers like you. We also created the Get Satisfaction forum to provide a place where our customers could go to for sharing ideas, questions, issues and whatever else is on their minds. Finally we do continue to listen to your emails, phone calls, and social media posts.
As always, don’t hesitate to reach out to me or anyone else here to share your thoughts. While we can’t always act on every suggestion we do always consider each one.
