September 2, 2009

Introducing the TimesPeople feed – the easiest way to share great content from the New York Times with your Plaxo network

Sharing news stories with your Plaxo network just got a lot easier with the rollout today of a new feed from the New York Times. If you’re a registered user of TimesPeople, it will only take you a second to hook it up (and if you’re not, it’s free and also just takes a second).

From then on, sharing a story you like couldn’t be easier. Whenever you read a New York Times piece that your want to share, just hit the “RECOMMEND” button next to the article. We’ll then deliver a link to the story, along with a headline, copy snippet, and thumbnail image to your profile and to the streams of all the people you want us to share it with. (Like with all feeds, there may be a slight delay before your story shows up.)
That’s right. No need to log in with your Plaxo credentials or search for a Plaxo logo on a page of sharing options. Just keep using TimesPeople like normal, and your recommended stories will also flow to your Plaxo connections.

This is a great example of Activity Streams going mainstream, connecting users of a professional-oriented social network with one of the most venerable news properties in the world. And best of all, it was built on top of open APIs—anyone could use the TimesPeople APIs and RSS feeds to build a similar integration, and nothing stops users from sharing their recommended stories into multiple sites at once, since the syndication is all done behind the scenes.

So give it a try, and let us know what you think. Browsing NYTimes.com has long been a part of my morning routine, and I often find stories I want to share with my friends or colleagues. Now I don’t have to think about which services to share on, whether I happen to be logged in, and where that service-specific sharing button has gone, I just click “Recommend” and let the Social Web do the rest!
Update: The New York Times covers our integration (on their Open blog)!

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Redgee Capili

General Manager, Plaxo.com

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